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Terms of Use

Effective Date: June 24, 2026

These Terms of Use ("Terms") govern your access to and use of the website located at inkequity.co, including any content, materials, and resources made available through it (collectively, the "Site"). The Site is owned and operated by Ink Equity, LLC, a New Jersey limited liability company ("Ink Equity," "we," "us," or "our").

By accessing or using the Site, you agree to these Terms and to our Privacy Policy, which is incorporated into these Terms by reference. If you do not agree, do not use the Site.

A note on scope: These Terms govern use of the Site only. Client engagements — including content strategy, advisory, and publishing services — are governed exclusively by a separate written services agreement signed by both parties. Nothing on this Site constitutes an offer of services, and no client relationship is formed by using the Site, submitting a form, subscribing to a newsletter, or booking an introductory call.

1. Eligibility

The Site is intended for business professionals. By using the Site, you represent that you are at least 18 years of age and have the legal capacity to enter into these Terms. If you use the Site on behalf of a company or other entity, you represent that you are authorized to bind that entity, and "you" includes that entity.

2. Intellectual Property and License to Use the Site

The Site and all of its content — including text, copy, graphics, design, page layouts, logos, frameworks, sample deliverables, downloadable resources, and the selection and arrangement of all of the foregoing (collectively, the "Content") — are owned by or licensed to Ink Equity and are protected by United States and international copyright, trademark, and other intellectual property laws.

"Ink Equity" and associated names, logos, and marks are trademarks of Ink Equity. Nothing in these Terms grants you any right to use them without our prior written consent.

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and view the Site and Content for your internal business evaluation and informational purposes. You may not copy, reproduce, republish, distribute, publicly display, create derivative works of, sell, or otherwise exploit the Site or any Content without our prior written consent, except as expressly permitted by these Terms or by law.

If you download or access any free resource we make available (for example, a guide or template), your use of that resource is limited to your own internal business purposes. You may not resell, redistribute, or repackage it.

3. Prohibited Conduct

You agree not to:

  1. Use the Site in violation of any applicable law, rule, or regulation;
  2. Copy, scrape, harvest, or systematically extract Content or data from the Site, whether manually or by automated means;
  3. Reverse engineer, decompile, or tamper with any technology used to provide the Site, except to the extent such restriction is prohibited by applicable law;
  4. Interfere with or disrupt the Site, its servers, or networks, or transmit viruses, malware, or other harmful code;
  5. Impersonate any person or entity or misrepresent your identity or affiliation;
  6. Attempt to gain unauthorized access to any portion of the Site or any related accounts or networks;
  7. Use the Site to infringe, misappropriate, or violate the intellectual property, privacy, or other rights of any third party; or
  8. Use the Site to develop a competing product or service, or copy or imitate the Site's design, copy, or distinctive presentation.

4. Submissions and Feedback

If you submit ideas, suggestions, or feedback about the Site or our services (other than personal information governed by our Privacy Policy, and other than materials provided under a signed services agreement), you grant us a perpetual, irrevocable, royalty-free license to use them for any purpose without restriction or compensation to you. Do not submit anything through the Site that you consider confidential; unsolicited submissions are not received in confidence.

5. Third-Party Sites and Services

The Site may contain links to, or be supported by, third-party websites and services — including scheduling, form-handling, hosting, and email subscription services. We do not control and are not responsible for third-party sites or services, their content, or their privacy practices. Your use of them is at your own risk and subject to their own terms and policies.

6. No Professional Advice

Content on the Site — including articles, newsletters, frameworks, and sample materials — is provided for general informational purposes only. It does not constitute legal, financial, investment, insurance, regulatory, or other professional advice, and it is not a substitute for advice tailored to your circumstances. References to insurance, private equity, or venture capital topics are commentary, not recommendations.

7. Disclaimers

THE SITE AND ALL CONTENT ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE CONTENT IS ACCURATE, COMPLETE, OR CURRENT. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.

8. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, INK EQUITY AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO YOUR USE OF OR INABILITY TO USE THE SITE OR CONTENT, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SITE OR THESE TERMS WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100).

THIS SECTION DOES NOT LIMIT ANY LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW. FOR CLARITY, THIS SECTION APPLIES TO USE OF THE SITE ONLY; LIABILITY UNDER ANY SIGNED SERVICES AGREEMENT IS GOVERNED BY THAT AGREEMENT.

9. Indemnification

You agree to indemnify, defend, and hold harmless Ink Equity and its members, managers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to (a) your violation of these Terms, or (b) your violation of any law or the rights of any third party in connection with your use of the Site.

10. Changes to the Site and These Terms

We may modify, suspend, or discontinue the Site, in whole or in part, at any time without notice. We may revise these Terms from time to time. The "Effective Date" above reflects the most recent revision. Material changes will be posted on this page, and your continued use of the Site after changes are posted constitutes acceptance of the revised Terms.

11. Termination

We may suspend or terminate your access to the Site at any time, with or without notice, for any conduct that we believe violates these Terms or is otherwise harmful. Sections 2, 4, 6, and 7 through 13 survive any termination.

12. Governing Law; Disputes

These Terms are governed by the laws of the State of New Jersey and applicable federal law, without regard to conflict-of-laws principles. Any dispute arising out of or relating to these Terms or the Site will be resolved exclusively in the state or federal courts located in the State of New Jersey, and the parties consent to the personal jurisdiction of those courts. EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL AND AGREES THAT ANY PROCEEDING WILL BE CONDUCTED ON AN INDIVIDUAL BASIS ONLY, AND NOT AS A CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION.

Any claim arising out of or relating to the Site or these Terms must be brought within one (1) year after the claim accrues, or it is permanently barred, to the extent permitted by applicable law.

13. General

If any provision of these Terms is held invalid or unenforceable, the remaining provisions remain in full force, and the invalid provision will be modified to the minimum extent necessary to make it enforceable. Our failure to enforce any provision is not a waiver of it. You may not assign these Terms; we may assign them without restriction. You consent to receive communications from us electronically, and agree that electronic communications and signatures satisfy any legal requirement that such communications be in writing or signed. These Terms, together with the Privacy Policy, are the entire agreement between you and Ink Equity regarding use of the Site and supersede any prior understandings on that subject. Nothing in these Terms creates any agency, partnership, joint venture, or employment relationship.

14. Contact

Questions about these Terms:

Ink Equity dan@inkequity.co