Privacy Policy

This Privacy Policy describes how Ink Equity, LLC, a New Jersey limited liability company ("Ink Equity," "we," "us," or "our"), collects, uses, and shares personal information when you visit inkequity.co (the "Site"), book a call with us, or otherwise interact with us.

We have written this policy to be read. It describes what we actually do — nothing more. We do not sell personal information, we do not use identity-resolution or visitor de-anonymization technology, and we do not share your information with data brokers or advertising networks.

1. Information We Collect

Information you provide directly. When you contact us through the Site, book a call, or correspond with us by email, we collect the information you choose to provide. Depending on the interaction, this may include your name, email address, phone number, company name and role, and the contents of your message.

Information collected automatically. When you visit the Site, our hosting provider (Vercel) automatically processes standard technical information — such as your IP address, browser type, device type, referring page, pages visited, and the date and time of your visit — for security, operational, and aggregate analytics purposes. The analytics we use are privacy-focused and do not rely on cookies or build profiles about you.

Information we do not collect. The Site does not have user accounts and does not collect payment information. Payments for client engagements, where applicable, are handled under a separate services agreement through identified payment processors.

2. How We Use Information

We use personal information to:

1. Respond to inquiries and requests submitted through the Site;
2. Schedule and prepare for calls you book with us;
3. Send you information or updates you have specifically requested;
4. Evaluate prospective client engagements and conduct related correspondence;
5. Operate, maintain, secure, and improve the Site;
6. Comply with legal obligations and enforce our Terms of Use.

Any marketing or commercial email we send includes an unsubscribe link, and you may opt out at any time. We may still send non-marketing messages where necessary (for example, replying to your inquiry).

We do not use personal information collected through the Site for automated decision-making that produces legal or similarly significant effects, and we do not engage in targeted advertising as defined under applicable state privacy laws.

3. How We Share Information

We share personal information only in the following circumstances:

Service providers. We use a small number of third-party providers to operate the Site and our business. As of the Effective Date, these include:

• Vercel — website hosting, infrastructure, and privacy-focused analytics;
• Formspree — processes contact form submissions and delivers them to our email;
• Calendly — handles scheduling when you book a call;
• Google Workspace — email and business document storage;
• ClickUp — prospect and project management.

These providers process personal information on our behalf, for the purposes described in this policy, and under their own contractual and legal obligations. Their handling of your information is also subject to their own privacy policies.

Legal and protective disclosures. We may disclose personal information if we believe in good faith that disclosure is required by law, subpoena, or other legal process, or is necessary to protect the rights, property, or safety of Ink Equity, our clients, or others.

Business transfers. If Ink Equity is involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be transferred as part of that transaction, subject to this policy or a successor policy with comparable protections.

With your direction or consent. We may share information for any other purpose disclosed to you at the time of collection, or at your direction.

We do not sell personal information, and we have not sold personal information in the preceding 12 months.

4. AI and Productivity Tools

In operating our business, we use commercial software tools, which may include AI-assisted research and drafting tools provided under paid business accounts. Information submitted through the Site is not used to train AI models by us or by these tools. Where client engagements involve the use of such tools, that use is governed by the confidentiality and tooling provisions of the applicable services agreement, not this policy.

5. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy — for example, for the duration of an ongoing correspondence or business relationship — and as needed to comply with legal, accounting, or reporting obligations.

6. Cookies and Similar Technologies

The Site uses only the cookies strictly necessary for it to function. The analytics we use, provided by our host, are privacy-focused and do not use cookies. We do not use marketing, advertising, retargeting, or cross-site tracking cookies, and we do not permit third parties to place such cookies through the Site.

You can control or delete cookies through your browser settings; doing so may affect Site functionality. The Site does not currently respond to "Do Not Track" browser signals.

7. Data Security

We use reasonable technical and organizational measures appropriate to the size and nature of our business to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your personal information, we will notify you and applicable regulators as required by law.

8. Your Privacy Rights

Depending on where you live, you may have rights under applicable privacy laws — including the New Jersey Data Privacy Act, the California Consumer Privacy Act, or the EU/UK General Data Protection Regulation — such as the right to:

1. Access the personal information we hold about you;
2. Correct inaccurate personal information;
3. Delete your personal information;
4. Receive a portable copy of your personal information;
5. Opt out of marketing communications at any time; and
6. Not be discriminated against for exercising any of these rights.

Our practice is to honor reasonable access, correction, and deletion requests from anyone, regardless of whether a particular statute technically requires it. To make a request, email dan@inkequity.co with "Privacy Request" in the subject line. We may take reasonable steps to verify your identity before acting on a request, and we will respond within the timeframe required by applicable law (and in any event within 45 days). If we decline a request, we will explain why, and you may appeal by replying to our response.

9. Children

The Site is intended for business professionals and is not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us at dan@inkequity.co and we will delete it.

10. International Visitors

The Site is operated from the United States. If you access it from outside the U.S., you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The Effective Date above reflects the most recent revision. If we make material changes, we will post the revised policy on this page and, where appropriate, notify subscribers by email. Changes take effect upon posting unless otherwise stated.

12. Contact Us

Questions, concerns, or requests regarding this Privacy Policy:

Ink Equity dan@inkequity.co